Sleep Measurement Technology for Bedding Retailers

Let’s build the future of sleep retail

Sleep Measurement Technology for Bedding Retailers & Mattress Brands

Data driven growth for retail chains and sleep brands worldwide
The bedding market is evolving rapidly. Consumers no longer rely on subjective advice. They expect measurable insight, personal recommendations and results they can trust.
Sleeptrade helps bedding retailers and mattress brands improve conversion, personalize advice and build scalable, data driven retail strategies using sleep measurement technology.
We work with retail chains and brands across Europe and beyond to turn traditional bed stores into high performing advisory environments.

Let’s build the future of sleep retail

The market does not need more products.
It needs measurable expertise.
Sleeptrade enables retailers and brands to increase sales, improve conversion and stand out in a competitive market by combining expertise with technology.
Interested in a strategic partnership? Let’s explore how SleepTech can strengthen your retail network.

Three complementary sleep measurement systems

Sleeptrade offers three complementary technologies that can be used independently or combined, depending on your retail strategy and customer journey.
1. SleepID – Sleep behaviour monitoring
SleepID measures how customers actually sleep at home, before they make a purchase. This creates a completely different starting point for advice.
What SleepID measures:
  • Sleep posture and positions
  • Movements during sleep
  • Microclimate such as temperature and humidity
  • Sleep rhythm
  • Digital intake questionnaire
What this means for retail:
SleepID creates a strong and credible position. Advice is based on real data, not on preference or promotion.
It also changes the sales process. Customers come back to the store with their personal data, which naturally creates a second visit with higher intent to buy.
Retail partners report conversion rates of 80 to 90 percent on measured customers, combined with higher average order values.
At the same time, the system builds a valuable data layer across stores. This leads to insights, PR opportunities and input for product development or healthcare partnerships.
SleepID can also be used to provide advice beyond mattresses. Based on microclimate and sleep behaviour, retailers can guide customers toward the right duvet or bedding solution.
SleepID shifts the role of the retailer from product seller to sleep expert.
SleepID can be implemented as a standalone measurement solution or as part of a broader SleepTech strategy.
2. 3D Posture Measurement – Mattress fitting technology
The patented 3D posture system measures the customer’s body in store and translates this into clear mattress advice within minutes.
What it does:
  • 3D body and posture measurement
  • Analysis of body proportions
  • Direct advice on mattress zoning
  • Support foradjustable mattress sales
  • In store engagement

What this means for retail:
Within a few minutes, the advisor has objective data to support the recommendation. This builds trust quickly and makes differences between products easier to explain.
The same data can also support pillow advice, as neck alignment and body proportions are directly linked to the right pillow height and support.
The system can be aligned with your own collections, which supports margin and brand strategy.
Retailers see clear growth in higher value and adjustable mattress sales.
It also creates insight across stores. You understand how the system is used and what customers need, which supports both marketing and product decisions.
The system works as a powerful standalone tool, but can also be combined with SleepID to connect body data with real sleep behaviour for more in-depth advice.
3. SleepSelfie – Digital posture analysis on the bed
SleepSelfie shows customers how they lie on a mattress, either in store or at home. It can be used as a quick in-store advisory tool or as part of a broader measurement journey.
What it delivers:
  • Visual posture alignment
  • Insight into pressure and support
  • Clear explanation of advice
  • A report for the customer
What this means for retail:
Customers can see their own posture. This removes doubt and strengthens confidence in the advice.
It also improves the experience in store. The process becomes more engaging and easier to understand.
SleepSelfie can also support pillow selection by visualizing neck alignment in different positions.
Reports can be shared afterwards, which supports follow up, email marketing and CRM.
SleepSelfie makes advice visible and therefore more convincing.
SleepSelfie works both as a standalone in-store tool and as an addition to other measurement systems, depending on how you structure your sales process.
Flexible application across your retail strategy
Each technology can deliver value on its own, depending on your sales approach, store format and customer journey.
SleepID creates depth through behaviour and supports multi-visit strategies, including advice on duvets and bedding.
3D posture measurement provides fast and objective advice in store, including mattress and pillow recommendations.
SleepSelfie adds visual understanding and can be used directly on the shop floor, supporting both mattress and pillow selection.
When combined, the systems reinforce each other and create a more complete advisory process. When used separately, they still deliver clear commercial and experiential value.

Who we work with

Sleeptrade partners with:
  • Bedding retail chains
  • Mattress brands with retail networks
  • Franchise organisations
  • Omnichannel retailers

Why companies choose Sleeptrade

Sleeptrade is not a product supplier. We are a partner in growth.
We help retailers and brands improve performance, strengthen their position as sleep experts and build long term advantage through data and technology.
Our focus is on measurable results, scalable processes and continuous development.

Partnership model

We work through structured partnerships that can include:
  • Country exclusivity
  • Multi year collaboration
  • Onboarding and training
  • Integration into the sales approach
  • Data reporting and insights
  • Ongoing development within your market
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